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Entries in commercialization (1)

Sunday
Feb172013

Will the Real Dr. Suess Please Stand Up?

Yesterday I went into Barnes & Noble.  Maybe it had been a while, or maybe I am looking at things through a different lens these days.  Maybe it was the Michaels/B&N combo that did me in.  You can call me a snob or a royal pain in the ass, but  I am going to say it anyway - what is this load of commercialized crap that is being passed off as “children’s literature”?  (Not to mention all of the crappy, commercialized toys you now have to walk by to even get to the children’s books).  

I would love to know what percentage of children’s books they had to offer that are not tied in to a television show or movie series.  Sadly, no matter how much you limit a child’s exposure to television, they are still going to go straight for Dora the darned Explorer.  I feel sad for the innovative storytellers and gifted illustrators whose quality books get hidden behind the mountains of Doras, Disney Princesses and Super heroes.  

Here’s what I think (for what its worth)...

  1. We are killing creativity by surrounding children (suffocating them?) with the same crap  everywhere they go.  Only they don’t know it.  We are the ones who are supposed to know better.
  2. We are turning our children into buying machines (hoarders?), wanting, needing, obsessing over having every single thing from band-aids to soup to underpants with that “amazing” character on them.  It is reinforced by television, by friends, by well meaning adults who want to make the child happy.  We know that anything with Bob the Builder on it will make Johnny squeal with delight, so we buy it.    The industry knows this, so they keep cranking it out.  
  3. When someone does come up with something really innovative and creative we kill it by turning it into a vehicle to sell, sell, sell more crap, crap, crap.

Where does all of this commercialized crap that we don’t need go when we are done with it?  How many resources are used to produce it?  

On that note - just think about this for a minute...  

Think about the sick, laughable irony of what has been done to Dr. Suess.  Theodor Geisel (aka Dr. Suess) was way ahead of his time.  This man was able to delight children while slipping in some pretty important messages (aimed as much, or perhaps more so, at parents as they were at children). They are messages about greed, selfishness, boasting, karma, redemption and environmentalism.  In his book, The Lorax, he tried to “speak for the trees.” Are you familiar with the story?  I think most people are, but just in case, I will give you a synopsis -

The environment is completely ruined because a man chopped down all the trees and polluted the air and the water by mass producing a product in his factory that “everyone needs.”

Hmm.

I will leave you with these words by Geisel himself: